ADVERTISING

Advertisers use different forms of ads depending on the message they want to pass.

1. Alternate ads or Adbusters

- Humorous ads that make fun of popular clichés.
- Ads that go against the norm.

https://www.adbusters.org/gallery/spoofads

2. Advocacy ads or Formative ads

- Ads about responsible behaviour (environmental conservation, drinking and driving, blood donations...)
- Ads that make us think
- Ads that focus on self-esteem (affirmative messages)

3. Subtle ads

- Athletes wearing clothing with prominently displayed logos
- Ads linking celebtrities to fashion or songs with product names on them